Led end-to-end branding and experiential creative for Indie Retail Fest, Faire’s first-ever integrated campaign focused on celebrating small businesses and bringing our new mission to life.

To close out Small Business Month, Indie Retail Fest highlighted the independent retailers and local community in Denver, Colorado. We hosted a Retailer Summit on Day 1, bringing local retailers together to network, learn, and get inspired. Day 2 was a fun-filled Shop Crawl on Tennyson Street with 17 participating shops and over 1,000 attendees, ending in a buzzing block party at a local brewery.

The campaign resulted in ~8M impressions across paid social, digital, print, and OOH media with ~700M reach across press, and an 80% lift in branded search visits week of the event (~160% increase YoY). The best part? One participating retailer cited a 718% increase in sales compared to the previous Saturday.

Agency: G7 Marketing
Photography and Videography: Aaron Wojack