Led branding and experiential creative for Indie Retail Fest, Faire’s first-ever integrated campaign focused on celebrating small businesses and bringing our new mission to life.

To close out Small Business Month, Indie Retail Fest highlighted the retailers and local community in Denver, Colorado, showing our customers and the public that when we shop small, big things happen. We hosted a Retailer Summit on Day 1, welcoming local retailers to network, learn, and get inspired. Day 2 was a buzzing, fun-filled Shop Crawl on Tennyson Street with 17 participating retailers and over 1,000 attendees, ending in a block party celebration at a local brewery.

The best part? One participating retailer cited a 718% increase in sales compared to the previous Saturday. The campaign resulted in ~8M impressions across paid social, digital, print, and OOH media with ~700M reach across press, and an 80% lift in branded search visits week of the event (~160% increase YoY).

Agency: G7 Marketing
Photography and Videography: Aaron Wojack