As a global wholesale marketplace, Faire needed a brand system that could scale across product, marketing, and real-world experiences—while staying warm, human, and rooted in the independent retailers it serves.

I owned the development of comprehensive brand guidelines, building a flexible system that could support campaigns, launches, and day-to-day expression across teams.

The result is a cohesive brand that shows up consistently across channels and empowers designers, marketers, and external agencies to stay on-brand through color, typography, photography, illustration, and beyond.