Led end-to-end creative strategy and execution for Faire’s Reshaping Retail, a B2B summit focused on helping store owners get ahead of the holiday season with expert insights and strategies. Hosted at Faire HQ in San Francisco and livestreamed nationally, we gathered hundreds of retailers for an exciting day of learning, inspiration, and connection, ending with a pop-up market and happy hour.

Produced fully in-house as a low-cost pilot in partnership with our Event Marketing and Content Marketing teams. Designed signage, wayfinding, apparel, branded merch, and environmental graphics that transformed our office into a dedicated summit space. Developed visual systems for livestream programming including overlays, lower‑thirds, titles and other graphic elements.

Resulted in +23pp lift in attendee belief that Faire helps make retailers successful.